ROLE
Design Lead

SKILLS
Product Design, Team Building, Management, User Research

YEARS
2021 — 2023

As Speechify's first senior product designer, I owned the complete redesign and refinement of the Android app and iOS app, which now have millions of users, over 150k 5-star reviews, and have been the #1 app in their category in the App Store. I also led product design, prototyping, and user research for dozens of features across the core product including AI summarization, text scanning and editing, and onboarding experiments that raised paid conversion rate by over 76% (view a case study).

After 6 months, I was promoted to Design Lead, where I hired, managed, and mentored a team of five senior product designers and two writers, and created a culture of empathy, collaboration and ownership. I established and integrated a Design QA process to improve product quality, and oversaw the rollout of our design system and multiple features across mobile, web, and desktop.

ROLE
Product Designer

SKILLS
Product Design, UX/UI, User Research, Art Direction

YEARS
2019 — 2020

As a founding product designer at TRASH, I played a key role in evolving the design of the app and the brand, and helping grow the product from a private beta to a burgeoning creative platform with over 32k monthly active users that was acquired by VSCO in December, 2020. I worked with the co-founders, product and engineering teams on product strategy, user research, art direction, and communications for multiple feature launches. View a case study on the design process behind TRASH.

TRASH was accepted into the  Apple Entrepreneur Camp (where I was selected by the founders to represent the company), and Snap Yellow Accelerator, featured as App of the Day and in TechCrunch.

ROLE
Design Director

SKILLS
Product Design, Branding, UX/UI, Illustration

YEARS
2018 — 2019

YouMap is a social mapping tool for iOS, currently in development. I worked closely with the founder and the CEO to lead a complete redesign of the product, including a full rebrand, research and prototyping, product strategy, icon design, and communications.

As the first in-house design hire, I established design principals, implemented a product design process that worked for our whole team, held ideation sessions with the founder and product team, and worked closely with the development team to oversee the implementation of new features and product enhancements.

View a case study for the redesign of the YouMap post flow.

ROLE
UX Designer

SKILLS
Product Design, UX, User Research

YEARS
2015 — 2016

UX Designer at Audible, across a variety of projects that touched multiple facets of the business — conceptualizing and designing social features for the app and website, creating a template for standardizing international launches, and optimizing the membership cancellation flow.

I was awarded a design patent from Amazon for my work in developing a contextual metadata system for audiobooks, with a congratulatory note from CEO Jeff Bezos. Received an award from design leadership for innovation, for my work on a social feature called Audible Clips.

ROLE
Design Director

SKILLS
Product Design, UI/UX, Branding, Marketing

YEARS
2013 — 2014

Led design of Offline Magazine, a literary magazine app with an innovative audio component. As the sole designer, worked on everything from branding to product to copywriting to communication and web design. Offline was featured by both the App Store and Newsstand as a Best New App, was the #1 literary app, and had over 3.2k paid monthly subscribers.

Received individual recognition from Apple, and an invitation to visit their offices for a design workshop. Using the custom Offline platform, designed the app for Brooklyn Magazine, which was also featured by the App Store and Newsstand as a Best New App. View a case study for Offline Magazine.

ROLE
Designer

SKILLS
Type Design, Research

YEAR
2012-2013

A typeface inspired by a hand-painted optician's sign on Valencia Street in San Francisco, Mission Gothic is a relic; a ghost from an era where letters were hand-painted on wood and glass. Made up of five weights and two styles, Mission Gothic is a full font family. Available for purchase at Lost Type.

Mission Gothic has been used commercially by global brands such as The Gap, Smartfood, Sir Kensington's, Bonobos, Old Navy, NYC Subway Reads, and many others. Read a blog post written about the creation process. Mission Gothic was was co-created by James Edmondson

ROLE
Designer

SKILLS
Type Design, Research

YEAR
2012

Haymaker is at once rugged and refined. Inspired by the workmanship, lettering, and baseball jerseys of the 1930's and 40's. Available for purchase at Lost Type.

Haymaker has been used commercially by global brands such as Starbucks, Obama for America, Converse, Arizona Iced Tea, The Cosmopolitan Las Vegas, and many others.

ROLE
Designer

SKILLS
UX/UI, Marketing

YEAR
2015

Product and communication design for imoji, a popular image creation and messaging app, which saw over 1 million imojis created in the first 6 days after launch. Worked with the team to refine the UX and UI, primarily the search and imoji creation experiences.

imoji has since integrated with popular messaging and social apps such as WhatsApp, Facebook Messenger, KakaoTalk, Twitter, and Instagram, and has been featured in Forbes and TechCrunch.

ROLE
Designer

SKILLS
Illustration, Print Design, Icon Design

Collection of assorted illustrations, logos and lettering, both commissioned and self-directed, for brands, prints and other projects.

Posters were printed on archival paper and sold on Fab.com as a collaboration with Knowlita, a NYC-based streetwear and lifestyle brand.